Font Psychology

Research into how type chocie can influence it's perception:
http://typophile.com/node/58433
http://www.surl.org/usabilitynews/81/PersonalityofFonts.asp
http://www.robotvsrobot.com/tag/psychology-of-fonts/
http://www.graphicfetish.com/behind-the-font-face-part-1-the-psychology-of-font/
http://www.onextrapixel.com/2011/12/13/the-psychology-of-fonts/