Colour Psychology

 Useful links:
http://psychology.about.com/od/sensationandperception/a/colorpsych.htm

http://desktoppub.about.com/cs/color/a/symbolism.htm

http://www.moosepeterson.com/techtips/color.html

http://www.precisionintermedia.com/color.html

"Psychology of Color: Black  Black is the color of authority and power, stability and strength. It is also the color associated with        intelligence (doctorate in black robe; black horn rimmed glasses, etc.) Black clothes make people appear thinner. It's a somber color sometimes associated with evil (the cowboy in the black hat was almost always the "bad guy"). In the western hemisphere black is associated with grieving. Black is a serious color that evokes strong emotions; it is easy to overwhelm people with too much black."

"Psychology of Color: Gray"
Gray is most associated with the practical, timeless, middle-of-the-road, solid things in life. Too much gray leads to feeling mostly nothing; but a bit of gray will add that rock solid feeling to your product. Some shades of gray are associated with old age, death, taxes, depression or a lost sense of direction. Silver is an off-shoot of gray and often associated with giving a helping hand, strong character (sterling in-fact!)"

(http://www.precisionintermedia.com/color.html) [Accessed on 04/12/11]