Research into Topshop

As e are using Topshop/Topman as our example retailer I have been doing some research into them and their brand style..

http://www.arcadiagroup.co.uk/about/brandhistory/topshop.html

http://www.independent.co.uk/news/uk/this-britain/the-big-question-how-did-topshop-become-the-high-streets-dominant-fashion-brand-446982.html

http://www.topshop.com/webapp/wcs/stores/servlet/CatalogNavigationSearchResultCmd?catalogId=33057&storeId=12556&langId=-1&viewAllFlag=false&categoryId=273012&interstitial=true&intcmpid=W_FOOTER_WK45_HP_UK_ABOUT_US

VERY USEFUL

A dfferent style of branding for Topshop, stepping away from the clean lines and black/white asthetics.
http://www.0427.co.uk/work/topshop/